American Rapper, Robert Rihmeek Williams, known professionally as Meek Mill has called on Saudi Arabia to invest on Hip-Hop just like the way they are investing in football.

“Where are the saudis that’s investing into hip hop…. I’m not stopping til I find!!!!!!” He said

Sports is one of the pillars of the Saudi government’s Vision 2030 economic diversification plan that seeks to build new industries and create jobs, which PIF is at the centre of.

The league has also attracted some of the sport’s most decorated players, notably Portuguese great Ronaldo who joined Al Nassr at the end of last year and bought other players like Karim Benzema, Kante etc ahead of the new season.

Meanwhile, the kingdom has poured money into raising its soccer standing. PIF led a consortium to buy Premier League side Newcastle United in October 2021 and also planning to buy Manchester United.


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